Lifestyle & Entertainment Station
Hard Rock FM announces itself as a "Lifestyle & Entertainment Station". In line with this statement, Hard Rock FM always features the latest trends among its listeners. Be it the latest fashion news, various popular sport activities, or web information. As an Entertainment Station, Hard Rock FM tries to update the listeners with new-movie information, the latest issues in music business, hot gossips around, and other related issues happening around the city
STATION IDENTITY
Audience Call : Hard Rockers
Station Identity : Radio Harini Jaya Mandiri, PT
Frequency : 89.7 MHz
THE LISTENERS
Age : 20 - 30 years old
Socialite People : Pleasure seeking, like to socialize, self-confident,versatile, impulsive.
S.E.S : Middle-Upper Class
Identity : YIFFIES (Young, Individualistic, Freedom-minded & View)
BROADCAST FORMAT
Music is Hard Rock FM's main presentation. 24 hours of music rotation in Hard Rock FM, there are songs which were, are, or will be hits. In other words, we cover yesterdays', todays and future hits.
THE MUSIC
Hard Rock FM is mainstream music, Hard Rock FM is indie, Hard Rock FM is rock 'n roll, Hard Rock FM is alternative, Hard Rock FM is R&B, Hard Rock FM is acid jazz, Hard Rock FM is techno, electronic, pop, funk, electronic, also anything and everything that make your ears tingle with sensation. Hard Rock FM is POP CROSS-OVER
Pop Cross-Over means a mixture of Hot Adult Contemporary, Contemporary Hits Radio, Mainstream, Modern Rock and other kinds of music. If there is a question "What's the color of Hard Rock FM's music?", then the answer would be "We are pop music cross-over, we are pop cross-over radio!"
THE PROGRAM
DAILY PROGRAM
Hard Rock FM programs present characters of radio personalities with various program insertions. There are "Entertainment Info", "Hot News", "Request", "On Sport", "Live Reports", "On Fashion", "Music Spotlight", "Job Fair", "Tips", "Quiz", and many more.
There are two primary dockets in our daily program, "Good Morning Hard Rockers Show" daily Monday to Friday from 6-10 AM and "Drive 'N Jive" daily Monday to Friday from 4-8 PM.
RADIO SERVICES
In line with its business to promote the clients' needs, Hard Rock FM also features other services.